Why start an Oregon winery?

After spending hours hearing about all the trials that Oregon wine pioneer Myron Redford had through the years to establish his winery, I wondered why would a person possibly want to do a winery?

For Myron, it was obviously an incurable passion.

He told me about another motive:
"There was an ad in Sue Horstmann and Willamette Valley Wineries Association's bulletin from a guy who wanted to buy a winery. So just out of curiousity, I called him up. He was very honest, 'Oh, this is an ego winery.' The guy wanted to buy a winery. He didn't care whether the brand was established, all he wanted was a small facility with a small vineyard so that he could hire a winemaker and make wine. He just wanted to be part of the wine scene."

And he probably couldn't afford Napa.