Tuesday, December 1, 2009

China Wine-Striving for Big

What is it in the Chinese Wine psychology that attracts BIG?

This is Dynasty Winery's new facility near Tianjin, just next door to their current winery, tasting room and offices. (By the way, what architectural influences do you see here?)

Here are the figures and facts for Dynasty: Established in 1980, as a Sino-French Joint-Venture, the second ever Chinese-foreign joint venture in China, created between the Chinese government, the French brandy producer, Remy-Martin, and Hong Kong International Trade and Technology Investigation Organization–whatever that is.

So get these production numbers. In 1980–first year for Dynasty–they produced 100,000 bottles of wine. First year. Remember that many, if not most Oregon wine producers in my backyard, output maybe 60,000 bottles, after years of being in business. By 2002, Dynasty's total production of wines and brandies reached 35 million bottles. That's more than two times what the entire state of Oregon produces.

And that's only one winery in China. Big or what?

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