Janis: Jerry, you were a college professor turned winemaker and owner. What was your first eye opening experience in when you started the wine adventure?
Jerry Seps: When I told my banker I wanted to do a vineyard and winery, he told me: "You have a far greater appetite for risk than we do at the bank."
|Winter storm in vineyard.|
That's why I joke that I don't play the lottery, I farm.
If we have a low crop, we don't have enough goods to sell. Then we can't service our loans and keep the business going. And, this is an expensive business to run.
I try not to get frustrated, but rather, turn it into a challenge to find a solution.
Storybook has historic roots dating back to the 1880s when the Grimm brothers—Jacob and Adam, not the famous storytellers—founded a winery which made Zinfandel. But by 1940 the property and winery ceased operation. Jerry and wife Sigrid bought the property in 1976 to plant and make Zinfandel.
From Vineyard Light: 100 Lessons from Vineyard