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French
missionaries planted wine grapes—including rare Honey Rose or Rose Honey vines—in
remote Cizhong village in Yunnan Province more than 100 years ago. They
wanted to convert the locals but also indulge in passions brought from
home.
When the French left, interest in making wine faded, especially during the Cultural Revolution.
Then Chinese liquor maker VATS Group winery ShangriLa,
came to the area to encourage locals to grow wine grapes again. Over
the years, ShangriLa vineyard manager taught the locals how to grow the
best grapes for wine. That changed the whole economy of the region, from
subsistence farming to producing a cash crop. People in the region,
like those in Cizhong, had money to spend.
Looking forward, Moet Hennessy Chief Executive Christophe Navarre said just after the joint venture announcement: "China will be our number one market this year. I'm very confident in the continued growth of
the luxury market."
Looks as if it has been a global wine market for some time.
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