Wednesday, August 20, 2014

Is that Yosemite Falls in Ningxia China wine country?

While winding through the labyrinth of educational displays inside Chateau Changyu Moser XV, suddenly, there was Yosemite Falls. The U.S. National Park icon was projected on a wall-sized screen in a room with taller-than-the-visitor bottles of Changyu wine. (They were empty, I checked.)

Wait a minute, what does Yosemite have to do with wine making here at the Chateau in the Ningxia desert?

That's Yosemite Falls in the background of a wine education display  at Chateau Changyu Moser XV, Yinchuan city, Ningxia Hui Autonomous Region, China.

Is this a subtile Chinese marketing technique that was lost on this visitor?

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