While winding through the labyrinth of educational displays inside Chateau Changyu Moser XV, suddenly, there was Yosemite Falls. The U.S. National Park icon was projected on a wall-sized screen in a room with taller-than-the-visitor bottles of Changyu wine. (They were empty, I checked.)
Wait a minute, what does Yosemite have to do with wine making here at the Chateau in the Ningxia desert?
|That's Yosemite Falls in the background of a wine education display at Chateau Changyu Moser XV, Yinchuan city, Ningxia Hui Autonomous Region, China.|
Is this a subtile Chinese marketing technique that was lost on this visitor?