I am in the process of choosing about 21 vineyard/winery-related photographs to include a one-man (relax, it's politically OK to say man since I'm male) show at the Mumm Napa Gallery in Napa Valley. This will be a huge show from the March 10 to October 5. And it's a fabulous gallery that once showcased Ansel Adams' work.
All together I will show about 50 pieces, 1/2 relating to the vineyard, the remainder from my Africa's Undiscovered Myths Project.
Originally, I was going to show beautiful light on the vineyard landscapes in the hopes of selling work to support the Africa Myth project (and my thirst for good wines). Then I started to show friends, relatives and neighbors a handful of the 75,000 or so photos in my world-wide vineyard collection.
Darn. Their reactions presented an unexpected dilemma. With some of the images, instead of ooohing and ahhhing, the viewers asked lots of "what's-going-on-here" questions. Unfortunately, this forced me to choose between beauty–with the hope of sales–and education, between potential income and documentary education.
Check out the examples below. Then tell me, should the Mumm Gallery show be potential income or education?
Below are potentials from the Beautiful Vineyard Light Landscape Category which I hoped would potentially sell:
Then, like an unwanted house guest, viewers asked lots of questions of images like those below. So I call them Education or Enlightenment Category:
More documentary in style, these show something most people have not seen. And they scream for a caption.
Should I choose beauty with the potential for a sale? Or Educational? Or the Bhuddist middle path?