Wednesday, February 17, 2010

How much wine can you drink?

This week I'm at the Meadowood Wine Writer's Symposium in in mustard flower-filled Napa Valley. Here I am learning about Methoxypyrazines, Brettanomyces, and, not to be left out, Ionone with writers who have been in the business for 10-20-30 years.

One of the speakers, Investment Banker Baker, spouted off some very interesting statistics:
In American stores, wine has the second greatest number of SKUs. Vitamins have the most.
(So what does that say about us Americans?)
• In 20 years, 1/2 of the world population will fit in the definition of middle class for the each respective country. Baker's implication was that sales of wine will increase as a result.

Can we sustain that kind of wine production and consumption?

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